Some Things I've done

Mode Digital Ltd. as a Business Development and Marketing Executive
Mode Digital is a digital marketing specialist which is passionate about delivering superior results in the areas of Search and Traffic Conversion for some of the UKs most trusted brands. Mode Digital aspires to be the trustworthy, hands-on expert who helps clients navigate and profit in the increasingly challenging world of Search Marketing.

My role is split into three main areas:

Business Development:
Market research
Quantifying and prioritising sales opportunities
Creating business development documents and tools, such as pipeline spreadsheets, proposals, documents, pitch presentations, etc.

Create and / or maintain marketing documents, such as budget, press list, events calendar, website, etc.
Assist with content marketing for Mode Digital, including brainstorming, strategy, content creation, deployment and curation
Adhere to brands tone of voice and internal style guide
Management, monitoring and measurement of Mode Digitals social media activity

Social Media Monitoring:
Conducting social media monitoring on behalf of Mode Digital and its clients
Identifying opportunities
Conducting competitive analysis
Helping to integrate new software tools into Modes strategic business processes
Supporting integration with creation of relevant in-house process documents
Conducting primary and secondary research on best practices and market trends
Achieving and maintaining fluency in relevant interactive technologies
Magnify Marketing as a Marketing Executive
Magnify Marketing is a customer communication agency helping hospitality venues increase footfall, engender loyalty, boost sales and promote advocacy.

My diverse role comprises of research, copywriting, social media, marketing strategy and consultancy.

Clients I've worked closely with:
Orchid Pubs & Dining
Muriel's Kitchen
Lowlander Grand Cafe
Original Bowling Company
Ronnie Scott's Jazz Club
Angus Steakhouse

The position generally entails:
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations
- Communicating with target audiences and managing customer relationships
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters
- Managing the development of our client's websites
- Updating the company website with relevant blog posts and updates
- Managing the development of the new company website - working closely with web developers
- Writing and proofreading copy - liaising with designers and printers
- Organising photo shoots & filming
- Arranging for the effective distribution of marketing materials
- Graphic Design & Editing
- Implementation of Social Media strategy, setup and optimisation.
- Implementing SEO strategies
- Sourcing relevant data for client research & marketing detail
- Preparation for approaching prospects
- Maintaining and updating customer databases
- Managing and designing email marketing campaigns
- Organising and attending events and meetings
- Sourcing and securing sponsorship
- Managing the commercial brand partnership between Walkabout and Blue Square bet
- Conducting market research
- Contributing to, and developing, marketing plans and strategies
- Evaluating marketing campaigns
- Reporting and analysis of campaign results to demonstrate ROI
- Monitoring competitor activity
- Supporting the marketing manager and other colleagues
Essex Cricket as a Marketing and Communications Assistant
Internship at professional Cricket Club assisting with typical marketing duties.
- Managing member's, media and newsletter subscriber's databases.
- Writer for official website articles, press releases, social media, e-newsletters.
- Administrator of a host of Social Media profiles to enhance the online presence for the organisation.
- Managing media staff accreditation.
I speak fluent English and a bit of German

What People say

Danny Macklin
Commercial Manager at Essex Cricket
"He was brilliant and very committed to impressing not only myself but the club as a whole. As a commercial department we were all very impressed with his approach to his work and his all important attention to detail. The tasks Daniel worked on were varied but also we had to sometimes overload him and he always coped.
In addition, as is so important in such a small department, he managed to get on with everyone. It was testament that after just seven weeks here we were only too pleased to hold a leaving picnic on the pitch on his last day."

Some things
I know how
to do...

Some Things I’ve learned:

Coventry University - BA with Honours
Advertising and Media
Understanding Media: Genre, Meaning and Production
Understanding Media: Power, Spectacle and Memory
Key concepts in Media and Communication: Media and Cultural Fields
Advertising and Consumer Culture
Advertising in Business
Cultural and Semiotic Analysis of Advertising
Communication Practice and Critical Reflection
Creative Advertising Development
Advertising Analysis
Research for Advertising
Market Place Analysis Report
Campaign Execution
Professional Experience (Internship with Essex Cricket)
Final Project (Social Media Strategy for Essex Cricket)

Additional Modules (Add+Vantage)
Introduction to Journalism
Journalism 2
Event Management


Essex Cricket Social Media Launch

In 2010 I approached Essex County Cricket Club proposing to implement a social media strategy which aimed to promote the club and encourage engagement through a range of online platforms. I set up and optimised official accounts for the club on facebook, twitter and YouTube and executed the early stages of keeping these accounts updated with relevant and fresh content. Later that year the club went onto win 3 ECB Business Awards in Marketing, PR and Media.