Some Things I've done

Dec
2013
dates
Now
Francophiles Anonymes - as an Owner
Francophiles Anonymes (Anonymous Francophiles) is a dream of mine, which came true. France and especially Paris, had been my perpetual love story since I've visited France for the first time when I was three years old. Now, after almost 20 visits to France, numerous books that I've read and many tips that I've gathered, I've decided to start sharing my knowledge with the Israeli public and created the Anonymous Francophiles site and facebook page.

Site:
www.francophilesanonymes.com

FB page:
https://www.facebook.com/FrancophilesAnonymes

Please note that currently the site is only in Hebrew but an English version might be added in the future.
Dec
2012
dates
Now
Netboost media Ltd. as an Online Gaming Brand Manager
Established in 2006, Netboost Media is an online marketing company with expertise in cutting-edge creative branding.

My role consists of managing the marketing strategy, product and operations of the Gossip Bingo network and its 4 skins. Ongoing core activities include:

- Player retention and acquisition marketing, including content management.

- Outgoing CRM campaign management.

- Promotions planning & execution.
Dec
2011
dates
Dec
2012
SupersonicAds as a Director, Brand Advertising Operations
SupersonicAds is the international leader in brand engagement, video advertising in Facebook and Mobile Apps.

As Director of Brand Advertising Operations my role was to manage relationships with leading brand advertising agencies in US, Europe & Israel being responsible for:

- Complete administration of brand campaigns from pre-sale activity to analytics and reporting.

- The process of creating mockups and flash demos.

- Interfacing with the product team for new campaign management tools and reports definition.
Dec
2010
dates
Dec
2011
inneractive as a Senior Developers Account Manager
inneractive operates the fastest growing ad revenue maximization platform for mobile apps.

As a developers account manager I managed more than 150 accounts including some of the industry leaders such as EA, Handy Games & Digital Chocolate. While working in inneractive I won the "employee of the month" award three times in a row, and was responsible for:

- Business Development: recruiting new mobile applications developers, publishers and aggregators via various social networks.

- Up-sale: Exploited new business opportunities with existing clients in order to maximize both inneractive's and theirs revenues.

- Integration Project Management: Managed the integrations of IA solution into dozens of mobile games and apps simultaneously. My role was to coordinate between inneractives's technical department and the developers, and to ensure that the integration process is as efficient as possible.

- Ad Placement Strategy: Having developed a methodology, which maximizes the ads efficiency by positioning the ads in strategic places inside the application/game, I was in charge of reviewing the ad placements of our partners and recommending to them on how to maximize their ads click through rate without hindering users experience.
Dec
2007
dates
Dec
2010
Double Fusion as a Game Operations Manager / Project Manager
Leding a team of four Game Operations & Testing specialists, I worked with he biggest publishers in the industry (including Ubisoft, THQ, Konami & Midway) and was in charge of the following:

- Creating a game testing methodology document (STP) and test plans (STD) for each game, which contained the DF technology.

- Managing the project of integration and testing of the DF runtime solution into more than 80 Yahoo casual games. This solution allowed integrating in-game ads without changing the game's code and required very extensive testing (different video cards, different OS etc.) in short time cycles.

- Testing the integration of the Double Fusion Engine in various games (PC & PS3)

- Working on a day by day basis with game developers and publishers providing technical support.

- Designing ad placement strategy for both AAA and casual games, maximizing the effectiveness of in-game ads, while making sure that no harm is done to the game play.

- Creating Demos for the Business Development department.
Dec
2007
dates
Dec
2010
Double Fusion as an Ad Operations Manager
Managed dozens in-game and web campaigns simultaneously, while working closely with the UK based sales team. My responsibilities included:

- Trafficking rich media, video and static campaigns sold by both internal sales teams and re-sellers worldwide using various ad servers (DART, Eyeblaster, Rightmedia, Ad Suite and others). I gained substantial knowledge of both CPM and CPC/CPA campaigns (I trafficked Oridian's and 888's PPC campaigns both in-game and on the web).

- Expanding business opportunities by bringing campaigns, which in the past were served exclusively in web sites to be served in-game. For example: Creating an incentivized campaign in "Super Star Racing", where the player received in-game money for participating in "AdsMarket" campaigns.

- Generating reports for the sales team and internal management to help maximize available ad inventory and optimize campaign delivery and performance.

- Managing publisher and advertiser relationships on a daily basis.

- Scoping requirements for in-house, in-game ad server to meet current and future demands of the digital advertising space

- Implementing ads from various remnant networks (Xtend, SpotXchange, Yume and more) into various games in order to increase sell-through.
Dec
2005
dates
Dec
2007
Ness Technologies as a Senior software implementor in the Israeli minstry of education
In charge of several complex in-house software implementation projects. The position included:

- Working closely with project team leaders and system analysts providing them with customer feedback and suggestions on how to increase the usability of the software.

- Creating software implementation plans and procedures.

- Conducting research, which included gathering information about new technologies and software implementation methodologies.
Dec
2003
dates
Dec
2004
Hebrew University as a Research Assistant
Worked closely with Dr. Oren Barak from the International Relations department on a research regarding Lebanese army officers. My responsibility included creating a database using MS ACCESS, gathering information from various sources, and generating reports.
Dec
2001
dates
Dec
2004
Hebrew University as a Research Assistant in the software training unit
Tutoring students in the following courses: Java, C++, Excel, SPSS.
I speak good English, fluent Hebrew, pretty good French and pretty good Russian

What People say

recommendation
Rebecca Pash
colleague
Zvi is the most passionate brand manager I know, he always has the most imaginative promotions and really knows how to think outside the box and give the players what they want. I learnt so much form working with him and thinking of ways to improve the VIP services. Zvi doesn't say no to anything and was a pleasure to work with.
recommendation
Lauren Meir
colleague
I have never worked with anyone so passionate about their job! Zvi is one of the most highly-self motivated and positive colleagues I have ever had the pleasure of working with. His creativity, optimism and enthusiasm for the job set him apart from others. Zvi is an asset to our company, and I'm sure he will continue to succeed in all his professional endeavors.
recommendation
Ben Starr
business-partner
Zvi is an attentive and creative professional who never let me down. He is an asset to Netboost Media and the Gossip Bingo Network in particular, which has grown significantly under his leadership. When it comes to bingo promotions and increasing player value, few match Zvi's creativity, timeliness and hard work.
recommendation
private private
service-provider
I have worked very closely with Zvi over the past year and one obvious strength that Zvi has is his excellent business relationship skills. Zvi has always been able to demonstrate a professional attitude with his external clients through the bingo network, a very creative yet commercial individual when it comes to designing and implementing bingo promotions with the desired results. As one of the largest bingo sites on his network, Zvi always provided a fantastic service and on many occasions exceeded our expectations on various projects. For whatever path Zvi wishes to take in the future, I'm confident that any employer who may choose to take him on will definitely learn that Zvi will add value to any company. It has been an enjoyable experience working with him.
recommendation
Aylon Morley
colleague
Zvi is the consummate professional, as I was frequently reminded in my duration at the company,he is the ideal worker. Highly efficient,combining extensive marketing expertise (As attested by his resume) and technological implementation. These skills allow Zvi to be very productive and multi-focal but also a great mentor to others (He trained me) and most important aspect of his character and work ethic, is his passion for the Job ,the drive to see every aspect handled in a professional manner and integrity and efficiency in completing tasks. In a nutshell,every company needs a Zvi.
recommendation
Arik Czerniak
colleague
Zvi is one of the most dedicated people I've worked with. At SSA he worked hard and succesfuly led a strategic effort at an important juncture for the company. I warmly recommend Zvi. Besides, his knowledge of French history and culture is a delight in many an office lunch.
recommendation
Tal Even
colleague
Working with Zvi was an absolute pleasure. He is a super bright, highly energetic, reliable professional and all-around great person. Zvi brings a unique combination of media/Internet/Mobile sector operations, business development/account management, and project management experience. Although he is an intellectual at heart, Zvi is never afraid to "get his hands dirty". He always got the job done, giving his heart and soul to every task, while willing to step up to make any deadline and accomodate any client/colleague request. I hope to work with him again soon!
recommendation
Alissa Frank-Bartal
colleague
Zvi has been a pleasure to work with at SupersonicAds. He not only has an incredible work ethic but goes the extra 120% to make sure all his tasks at hand come to fruition successfully. Zvi encompasses passion and creative thinking which are attributes appreciated in a fast paced environment. He is professional and insightful and I know he will be successful in anything he does.
recommendation
Itay Gadot
colleague
I had the pleasure of working with Zvi and building with him the comapany's partner portfolio and buisness. Zvi is a top-notch professional who commands a vast knowledge of the mobile ecosystem. A hard and dedicated worker with great pre-sale and up-sales skills. He is loved and respected by his colleagues was regarded as a base of knowledge. Zvi is a sharp and fast thinker who comes out with creative solutions and ideas. He's a great asset to any organization.
recommendation
Ziv Elul
colleague
Zvi has worked at inneractive for an extended period of time and always displayed a high level of professionalism. He initiated new projects such an Ad Placement Strategy document at inneractive, which served and continues to serve us with our developer community. I am happy to see Zvi move up to the next level and I am sure he will succeed in his next challenge ahead.
recommendation
David Kary
business-partner
Zvi is my account rep for my mobile advertising initiative. In addition to doing a great job, he brings enthusiasm and a proactive focus to his work.
recommendation
Vaneet Singla
business-partner
During my time with Zvi, I found him to be a professional highly focused on deliverables. An excellent business partner, he has a knack of getting things done at pretty good speed. Would definitely like to work with him sometime again.
recommendation
Jonathan Epstein
colleague
Zvi was a remarkable contributor to Double Fusion at many levels. As head of game operations, he brought rigor to a complex testing process where absolute quality was essential, and built and managed a great team for that effort. In his ad operations role, he stepped in at a time of need and helped bring order and discipline to another business critical function, this time on the revenue side of the business. All along, Zvi's remarkably pleasant attitude and dedicated work ethic also helped make a huge difference in creating a well-oiled operational machine.
recommendation
Hillel Rom
colleague
I had the pleasure of having Zvi on my staff for the past 3 years, initially as Game Operations manager and later as the Ad Operations manager for the European region. Zvi excelled in both roles, rightfully gaining the appreciation of all his clients, both external and internal. Zvi is hard working and extremely dedicated to the company. He is creative and resourceful, continuously finding ways, often out-of-the-box, to promote the success of the business. Zvi is self motivated and a self starter, and can overcome any new challenge given to him. I highly recommend him for any operational role and look forward to working with him in the future.
recommendation
Amichai Naveh Marmor
colleague
I've had the pleasure of working with Zvi for 3 years at Double Fusion. He was a great friend and thought me a lot about operations, dedication and a lot about managing a team. He has a great eye for detail and can read people really good. For the past three years he has managed the team with a great mind and was always there when needed. When he moved from game operations to ad operations he took his dedication forward and created a robust system for managing the campaigns the company ran. He was so into the network and the system that without him the company would not have reached such a robust and efficient system to manage ad campaigns. As a manager he was always attentive to the team and their needs. I can say personaly that it was a pleasure working with him and I believe he will be a major asset in any company he works in. I hope I will be able to work with him in the future as I believe any place Zvi works in is a great place to work.
recommendation
Michael Bayston
colleague
Zvi is a tireless worker who has demonstrated great acumen in delivering online campaigns for Double Fusion. He has often singlehandedly delivered multiple worldwide campaigns, alongside communicating with both internal teams and clients, to their satisfaction. His demeanor is eager but businesslike and he will be an outstanding addition to any organisation that needs to guarantee a first class technical delivery to its clients.
recommendation
Dylan Pugh
colleague
Zvi is extremely hard-working and reliable. A lot of my work is very dependent on Zvi being professional and getting the job done properly - and he never lets us down. For that, I thank him for helping to make my job easier and it's a relief to know that we can trust someone like Zvi to get the job done well
recommendation
Eli S. Rahimi
colleague
I have worked with Zvi on several projects during the time when he was a senior software implementer in the ministry of education. Being responsible for several software implementation projects, he was very professional, detail oriented, customer facing and always in control of everything that went. These characteristics helped him to spot problems before they occurred and act accordingly. As a result all the projects he was in charge of were finished on time and achieved good results. In conclusion, Zvi is a very good person and manager, who can preform well in a wide range of managerial duties and I would be very happy to work with him in the future.
recommendation
Nadav Igra
colleague
Zvi is an excellent manager who is both personable and professional. He is very knowledgeable, demands perfection and delivers it. During the time I worked with him I was always impressed by his work ethic and passion. He knew how to bring out the best of his team and also be a good friend.
recommendation
Frank Sagnier
colleague
Zvi is one of these gems... He is not only smart, hard working, open-minded and reliable, he is also charming and always ready to help. I have had the chance to work with Zvi as a colleague at Double Fusion and as a service provider at Power Challenge. In both instances it has always been a pleasure to deal with Zvi.
recommendation
Yuval Friedman-Merin
colleague
Zvi is a very through and dedicated worker. He is very good at managing resources and building processes and procedures to make the work more efficient. It was a pleasure working with him.

Some things
I know how
to do...

Some Things I’ve learned:

Dec
2007
dates
Dec
2008
John Bryce College -
System Analysis
Dec
2002
dates
Dec
2004
The Hebrew University - Master of Arts (MA)
International Relations
Graduated with honors and received several scholarships.
Dec
1999
dates
Dec
2002
The Hebrew University - Bachelor of Arts (BA)
International Relations and French Culture
Graduated with honors and received several scholarships.
I also learned that the answer to life, the universe and everything is 42.

SOME PROJECTS I DID:

Turkish Tourist Office UK campaign

A large budget campaign which was served during February March 2012. This demo shows the capabilities of our flash powered Brand Connect ad screens, which I have initiated.

Various in-game brand advertising campaigns 2009

In this video you can find some of the most successful campaigns I have managed during my work as an Ad Operations manager in Double Fusion.

Some things I care about

What are your Passions?

French history
Travelling
Gourmet food
ANIMAL RIGHTS