Some Things I've done

Jun
2014
dates
Now
WGHN 92.1 | WMPA 93.1 | WGHN AM1370 ESPN as an Account Executive (Independent Contractor)
Independent Contractor in a sales position at 6000 watt family of stations
Re-activate past accounts and establish new accounts
Develop and maintain client relationships
Prepare custom advertising proposals
Properly communicate Production Orders with Traffic Coordinator
Develop creative ad copy and prepare clients for recording
Contribute relevant and engaging content to stations social media pages
Feb
2010
dates
Now
NORTHSTAR MEETINGS & INCENTIVES | EVENTS BY NORTHSTAR LLC as a Corporate Events Manager | Meeting Planner | Incentive Travel Arranger
Freelance producer of complex events focusing on the customer experience: sales meetings, executive conferences, trade shows, executive retreats, incentive travel, Corporate Social Responsibility opportunities, road shows, corporate celebrations, customer events, and branding events
Effectively manage event budgets ($250K and up per event), contract negotiations, work teams of up to 50 independent contractors and travel directors, vendors, attendee registration, food and beverage, team building, gift amenities, and marketing/communications from event reveal to event wrap up
Utilize social media platforms to share event information and engage participants
Routinely exceed client and attendee expectations by employing high-touch service methods typically enjoyed in luxury hospitality settings
Expert manager of event and group movement logistics from 5 to 5,000 internationally
Possess global network of colleagues and service providers
Feb
2012
dates
Oct
2013
DOLPHIN VACATIONS | PROFESSIONAL TRAVEL as a Director, Meetings & Incentives
Lead corporate group travel team at locally owned travel agency
Knowledge of SignUp4 event management software
Nurture and grow client relationships
Consult and coach clients in principles of Strategic Meeting Management and CSR opportunities
Research and identify prospective accounts
Introduce expanded professional meeting planning services to current and prospective clients
Negotiate and procure hotel and ancillary vendor contracts
Facilitate destination and venue inspections
Develop and implement workflow process for increased efficiency
Coordinate marketing efforts and media buys including social media and promotional partnerships with minimal expense
Feb
2011
dates
Feb
2012
GRAND HAVEN*SPRING LAKE*WATERFRONT HOLIDAY INN as a Director, Sales & Marketing
Director, Sales & Marketing (October 2011 - February 2012)
Oversee development and production of advertising and social media campaigns
Contract media to promote the newly remodeled 123 room resort-style property
Developed Sales Plan that simplified services into productive and profitable endeavors
Recruited, hired and trained new Sales Team members
Assigned and measured Sales Team goals and metrics
Maintain understanding of yield management and economic trends affecting leisure and group travel
Work closely with Revenue Manager to determine room rate parameters
Member of Executive Team for the preparation of annual budget/marketing plan
Mastered hospitality industry technological applications: Opera PMS, Micros, Meeting Broker and Delphi.net

Director, Catering (February 2011 - October 2011)
Oversee the sales, coordination and execution of all group meetings and social events
Achieved record breaking season of events, resulting in a 233% increase in sales and 50K GP
Prepared financial forecasts for each event service offering
Planned, organized and managed 40 weddings in four banquet rooms and outdoor venues on property
Develop cost-effective meal options and decor ideas for weddings and social events
Collaborate with Chef and kitchen staff to guarantee the artful presentation of all event meals
Train all wait staff in the formal rules of table setting, serving and dining etiquette
Energize service staff by leading team with purpose and performance pride
Create seamless events organizing all vendor services technical support, tents, musician/DJ, florist, wedding cake, photographer/videographer, medical emergency, child care, and security.
Coordinated Banquets and Events for Corporate and Social clients
Apr
2009
dates
Jan
2010
Confidential, Inc. as an Executive Assistant
Temporary Contract Position as Executive Assistant in the Family Office of a fourth-generation family-owned consumer products company
Performed variety of concierge tasks for corporate executives and owners family
Maintained high level of confidentiality, privacy, and discretion regarding personal matters
Scheduled and maintained business and personal social calendars
Collaborated with internal Travel Services to prepare business and personal travel itineraries
Completed special projects as delegated by Executive Management Team/Board of Directors
Jan
2001
dates
Apr
2009
THE NORTHSTAR MEETINGS & INCENTIVES CORPORATION as a Freelance Corporate Event Planner
International event management for groups of 10 to 5000 people
Services included event design, destination and venue research, site inspections, cost analysis, hotel and ancillary vendor contract negotiation, budget management, custom invitations, awards and gift amenities, event website, online registration, group air travel, ground transportation, VIP services, contingency planning and crisis management, final bill reconciliation, and conflict resolution
Recruited and managed event work teams including event subcontractors for travel, on-site meeting managers, destination management companies, travel directors and other service providers
Event coordination of tradeshows; training seminars; executive retreats, road shows; corporate hospitality; B2B; concerts; fundraising events, and family meetings
Vigilant to maintain client corporate branding consistency across all event aspects
Closed The Northstar Meetings & Incentives Corporation in 2009 (re-emerged as Events By Northstar, LLC in 2010)

CORPORATE CONCIERGE (under Northstar Concierge Services brand of Northstar Meetings & Incentives)
Corporate Concierge service for new employees relocating into West Michigan
Assistance linking new residents with local service providers
Special event and travel planning
Sep
1997
dates
Dec
2000
TRAVEL CONSULTANTS | NAVIGANT INTERNATIONAL as a Meeting & Incentive Planner
Corporate and Association group travel planner in the Corporate Events Management division of a large international travel agency
Effectively negotiated and managed contracts for the complex air travel requirements, hotel room blocks, ground transportation and all ancillary vendors during all phases of the program from pre-planning to final execution of assigned group accounts in domestic and international destinations
Sep
1995
dates
Sep
1997
GRAND RAPIDS/KENT COUNTY CVB (now Experience Grand Rapids) as a Director, Convention Services
Managed the local experience of approximately 165 annual inbound convention groups
Connected inbound groups to local service providers to insure successful conventions
Led volunteer ambassador corps which welcomed conventions groups.
I speak fluent English, a bit of French and a bit of Spanish

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John Smith
Manager
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Some things
I know how
to do...

Some Things I’ve learned:

Dec
1983
dates
Dec
1987
Bethany College - Bachelor's degree
Communications
I also learned that the answer to life, the universe and everything is 42.

SOME PROJECTS I DID:

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