Some Things I've done

Sep
2012
dates
Jul
2014
Xplenty as the Marketing Manager
Xplenty's Data Integration-as-a-Service makes data transformation easy, so where do I fit in? I make sure you know about it, and that Xplenty puts its best foot forward when you've found it by your lonesome or we've put ourselves in front of you.

Having started as a content writer, my role was coming up with big data related content for mass online distribution, i.e. blog posts, newsletters, guest posts on other sites, white papers, as well as site copy and physical collateral for events. But as the company blossomed, my role grew into all things online.

In addition to writing copy, I handled all of our various online presences from social networks like LinkedIn Twitter to SaaS marketplaces such as Amazon Web Services, Getapp, and SoftLayer. Through the dissemination of content via the aforementioned sites as well as many others, I was able to increase traffic to our site by 2500%. 

Aside from non-paid content distribution, I also took all paid campaigns from concept to execution. From keyword decisions and collaborating with freelance graphic designers, to implementation on the various media serving platforms and design and AB testing of our landing pages, we reduced campaign CPC by 50% and increased conversion rates by as much as 5.13%. 

Aside from talking to the incoming traffic, we used email campaigns to reach out to those we felt were good candidates to be successful with Xplenty's platform. Using mainly Mailchimp, I wrote and designed the emails that went out, achieving as high as 55% open rates and 10.5% click rates. 

Once the users were signed up, they were entered into our marketing automation nurturing program with I developed and maintained. By using both time frame and event based triggers, we were able to lead the users from free trials to paying customers. 

Last but not least, I made it so that our physical presence was maximally felt at all events we attended and at which we presented. These include Geektime in Tel Aviv and AWS re:Invent in Las Vegas. All collateral was concepted, designed, and deployed by me (obviously with my taller co-workers helping to get the hard to reach spots). These events resulted in thousands of leads that were eventually turned over to our head of Biz Dev, and eventually made their way back into the marketing programs mentioned above. 
Sep
2012
dates
Mar
2013
Terrogence Virtual Human Intelligence/ Content Specialist
Terrogence is an expert in Virtual HUMINT™-driven Web Intelligence Services & Technology, bridging crucial intelligence gaps faced by allied governments and corporations around the world.


As content specialist, research and writing were my first and middle name, not necessarily in that order. By putting one of my favorite subjects to use, namely international politics, I crafted content that was enjoyable to read as it was to write. Not only that, but it assisted governments and other agencies in their efforts to maintain the safety of their citizens.
May
2012
dates
Jul
2012
BlazeMeter Jmeter testing as a Freelance Copy Writer
As a freelancer, I had two duties. The first was to define and compile the keywords for the the online glossary. Second was the research and acquisition of affiliates. 
Sep
2010
dates
Apr
2012
EZAir Wireless as a Marketing and Brand Manager, English Speaking Markets
We wore multiple hats at Ezair Wireless. After building the EZAir Wireless brand from the ground up, the focus shifted to product management, online/offline sales, PPC campaigns, partnerships with content providers, and media buys. As a result, our small team achieved one million in revenue in the first year of operation.

Another hat was that of online marketing. I was the creative director for all English campaigns. Whether for banners and landing pages for our partnerships, videos, print, or collateral, I did everything, except the actual physical design. This particular piece I'm quite proud of, as I did the creative directing for it, and a very talented Joni Goldfrid did the design and animation. http://www.youtube.com/watch?v=UuRa57Hq9vo.

Hat number three was that of operations. By working closely with the supply-chain and logistics department and fulfillment center to keep all of our warehouses sufficiently stocked, I ensured that all orders arrived to the customers in a timely fashion. Rain, sleet, or snow, just like the old mailman. Ive also been lucky enough to be a product manager. From the design of the product enclosure and functionality, to the user guides and manuals, to the product sleeves and boxes, I was able to experience the process start to finish.
Feb
2010
dates
Jul
2010
Dozen Media Network as a Marketing and Media Manager
As part of a two-man team, I handled all forms of copy and content. This included website copy, banner copy, and press releases. Additionaly, I developed all creatives for our campaigns. Other duties included directing the programmers and designers responsible for creating new sites, affiliate management, and oversight of sales team in India.
May
2006
dates
Jun
2009
Thomas Gorman Marketing and Communications as an Account Executive
I was fortunate enough to learn from the great Tom Gorman. As account exec, I composed and distributed press releases to over 60 international and domestic media outlets, including: local and regional affiliates for ABC, NBC, CBS, and FOX.
Mar
2002
dates
Apr
2006
Evanston Northwestern Healthcare as a Project Manager
My department at the research institue of Evanston Northwestern Hospital was a nice tight-knit group, and a great team. We all had the same responsibilites, just for different language regions. The main purpose of the department was to translate quality of life questionnaires that were created by another department in our division. Our duties were to manage the translators for each project, proofread their work, and analyze the related stats to ensure data integrity. Once their work was done, we sent the surveys to the end client, usually big pharma companies such as Bayer, Johnson & Johnson, Glaxo Smith Klein, Teva and Pfizer.
Mar
2001
dates
Mar
2002
Bowlingshirt.com as a Web Designer/ Product Manager
Talk about a fun environment. I got to develop products and make a website for a bowling shirt company. Amazing environment and great people. It was here that I got my first taste at being creative for a living. I was fortunate to have a boss that said, "I like what you can do, so run with it." And run with it I did. I developed products for a specific line, made a website to sell that line of products, then marketed it. I was in the cycle from beginning until the end.
born and raised in the USA, English is my mother tongue. I also speak Hebrew proficiently.

What People say

recommendation
Yaniv Mor
CEO Xplenty
Josh's insight and creativity brought Xplenty's online presence to what it is today. We would not be in the position we are if it wasn't for Josh's work and ability to think outside the box and get us places that we never would have thought of. 

Some things
I know how
to do...

Some Things I’ve learned:

Dec
1997
dates
Dec
1999
University of Missouri Columbia - BA
Political Science
I also learned that the answer to life, the universe and everything is 42.

Some things I care about

What are your Passions?

Animal Rights
The Environment
Personal development
my health