Xplenty's Data Integration-as-a-Service makes data transformation easy, so where do I fit in? I make sure you know about it, and that Xplenty puts its best foot forward when you've found it by your lonesome or we've put ourselves in front of you.
Having started as a content writer, my role was coming up with big data related content for mass online distribution, i.e. blog posts, newsletters, guest posts on other sites, white papers, as well as site copy and physical collateral for events. But as the company blossomed, my role grew into all things online.
In addition to writing copy, I handled all of our various online presences from social networks like LinkedIn Twitter to SaaS marketplaces such as Amazon Web Services, Getapp, and SoftLayer. Through the dissemination of content via the aforementioned sites as well as many others, I was able to increase traffic to our site by 2500%.
Aside from non-paid content distribution, I also took all paid campaigns from concept to execution. From keyword decisions and collaborating with freelance graphic designers, to implementation on the various media serving platforms and design and AB testing of our landing pages, we reduced campaign CPC by 50% and increased conversion rates by as much as 5.13%.
Aside from talking to the incoming traffic, we used email campaigns to reach out to those we felt were good candidates to be successful with Xplenty's platform. Using mainly Mailchimp, I wrote and designed the emails that went out, achieving as high as 55% open rates and 10.5% click rates.
Once the users were signed up, they were entered into our marketing automation nurturing program with I developed and maintained. By using both time frame and event based triggers, we were able to lead the users from free trials to paying customers.
Last but not least, I made it so that our physical presence was maximally felt at all events we attended and at which we presented. These include Geektime in Tel Aviv and AWS re:Invent in Las Vegas. All collateral was concepted, designed, and deployed by me (obviously with my taller co-workers helping to get the hard to reach spots). These events resulted in thousands of leads that were eventually turned over to our head of Biz Dev, and eventually made their way back into the marketing programs mentioned above.