I've been a graphic designer since 1995 and I love collaborating with people to make their marketing ideas come to life. I create layouts and content for marketing materials, ads and logos to help you grow your business. My studio is onboard a Hunter sailboat and communication is seamless since all meetings, layout approvals and final press-ready files can be done online. I have experience in a wide variety of industries and was a founding partner of a brand development and advertising agency. My award-winning work spans from national Fortune 500 companies such as Wells Fargo, Farmers Insurance, and Morgan Stanley to product package design for Florida Beer and the Woof Gang Bakery franchise. Experience, creativity and dependability are my biggest strengths. Give me a call and let's kick around some ideas.
Some Things I've done
Freelance Art Director/Graphic Designer - J. Paul Design
Marketing materials, ads, package design, logos, brand development and content creation.
The Creative Underground as a Partner/Creative Director/Art Director
Addy Award-winning designs, including a local Addy Award for Best In Show Presented client proposals, co-speaker on brand building at the local and national levels Directed one full-time Graphic Designer and two Graphic Design Interns, as well as, project-based contract Graphic Designers, Web Developers, Illustrators and Photographers Oversaw design and message of projects to keep them in-line with client brand and target demographic Performed industry research and idea development, helped develop integrated marketing strategies Quality Control - approved files before printing and attended press checks on digital and off-set presses Created Graphic Design Internship program to seek out and develop new creative talent Assisted in video productions - equipment set-up, scripting, acting and filming
First Marketing as an Art Director/Team Leader
Designed Addy Award-winning newsletter subscription promotion for Farmers Insurance - Catzilla Co-designer of Addy Award-winning Holifestigala: Americas Holidayist Holiday, a print and web promotion that created a new holiday complete with quirky traditions and songs Designed direct mail marketing promotions and multi-page newsletter communications, targeted for acquisition and retention purposes in the financial industry, including one-to-one personalization Team Leader - directed three Graphic Designers, managed workload and deadlines Press checks on in-house digital Xerox iGen, traditional off-set Heidelburg presses and two-color press Selected by management to train Graphic Designers in Quality Control Tech-Checks
Aquent as an Art Director
Burdines department store (now Macy's) Color correction to prepare images of Retail Household Goods, Fashion, Jewelry for newspaper inserts
Sports Authority retail sporting goods chain Supported the in-house Art Department by creating newspaper advertisements and inserts, promotional event flyers, posters and clothing hang-tags Directed studio photoshoots of clothing and sporting goods equipment with models Photoshop and color correction of sporting goods related images
Desantis Collection Catalog as an Art Director/Catalog Production
Layout, production and out of state press checks for an 80 page, high-end mens wear catalog - six editions per year - circulation ranged from 80K to 315K depending on edition Worked with buyers and copywriter to plan catalog layout and highlight featured items Directed studio photoshoots with and without models, assisted in prop selection and product styling Directed and approved photo studio color correction
Consolidated Bookkeeping, Mgmt. as a Director of Advertising/Graphic Designer
Developed marketing plan and advertising budgets for 20 nightclubs in two states Created marketing and promotional materials for a sports bar and clothing business Layout, design and production of newspaper and magazine ads Photoshop and color correction of fashion related images Assisted in directing fashion photoshoots on location with models
Centerpointe Press as a Graphic Designer
Gained experience in the operation of two-color sheet fed presses which improved the technical side of my designs Learned the process of four-color separation, spot colors, plate making and film negatives Interacted with customers, took orders, presented concepts
Underwater inspection and repair of nuclear power plant cooling tanks at Quad Cities, IA Diving for Sea Cucumbers in Sitka, AK
104th M.I. Bn as an U.S. Army Interrogator, German Linguist, Sergeant
Before Joe studied visual communications, he was trained as an Interrogator in the U.S. Army. This was his first experience in learning the psychology of influencing a target group's motives and behavior. He studied German language at the prestigious Defense Language Institute in Monterey, CA and then was stationed at Ft. Carson, CO with the 104th Military Intelligence Battalion.
Of note: Joe graduated with honors on the Commandant's List from the Primary Leadership Development Course. He also received training as the unit armorer and combat lifesaver.
He later served an additional 2 years as an Interrogation Instructor with the Florida National Guard, 260th Military Intelligence Battalion.
LIFE IS MEANT TO BE EXPERIENCED. EXPLORE YOUR WORLD. GET TO KNOW DIFFERENT PLACES, PEOPLE, MUSIC, FOOD, IDEAS. NEVER STOP LEARNING.
What People say
Always courteous to others and a good listener.Positive leadership ability,approachable, and knows how to bring people together.
Imagine a world where art and commerce intersect. Now add monkeys. And midgets. And sheep. Now try to connect the dots and make sense of it all. That's what Joe does day in and day out. His designs are timeless. His ideas are breakthrough. His creativity is inspiring. Joe Paul is the standard on which all Creative Directors should be judged.
this is what I do for my clients...
Order the items by importance (more important > bigger text > higher on the list)
Some Things I’ve learned:
Art Institute of Fort Lauderdale - Associate of Science Visual Communications
Honors:- Art Institute of Fort Lauderdale Outstanding Academic Achievement Award (3.9 GPA)- Art Institute of Fort Lauderdale Merit Scholarship- Education and Arts Foundation Scholarship
I've learned that fear is the biggest challenge we face and can be conquered with knowledge and experience. Also, having clear goals, focus and determination are crucial to success.