Some Things I've done

Sep
2008
dates
Now
Freelance Art Director/Graphic Designer - J. Paul Design
Marketing materials, ads, package design, logos, brand development and content creation.
Aug
2006
dates
Sep
2008
The Creative Underground as a Partner/Creative Director/Art Director
Addy Award-winning designs, including a local Addy Award for Best In Show
Presented client proposals, co-speaker on brand building at the local and national levels
Directed one full-time Graphic Designer and two Graphic Design Interns, as well as, project-based contract Graphic Designers, Web Developers, Illustrators and Photographers
Oversaw design and message of projects to keep them in-line with client brand and target demographic
Performed industry research and idea development, helped develop integrated marketing strategies
Quality Control - approved files before printing and attended press checks on digital and off-set presses
Created Graphic Design Internship program to seek out and develop new creative talent
Assisted in video productions - equipment set-up, scripting, acting and filming
Aug
2003
dates
Aug
2006
First Marketing as an Art Director/Team Leader
Designed Addy Award-winning newsletter subscription promotion for Farmers Insurance - Catzilla
Co-designer of Addy Award-winning Holifestigala: Americas Holidayist Holiday, a print and web promotion that created a new holiday complete with quirky traditions and songs
Designed direct mail marketing promotions and multi-page newsletter communications, targeted for acquisition and retention purposes in the financial industry, including one-to-one personalization
Team Leader - directed three Graphic Designers, managed workload and deadlines
Press checks on in-house digital Xerox iGen, traditional off-set Heidelburg presses and two-color press
Selected by management to train Graphic Designers in Quality Control Tech-Checks
May
2002
dates
Aug
2003
Aquent as an Art Director
Burdines department store (now Macy's)
Color correction to prepare images of Retail Household Goods, Fashion, Jewelry for newspaper inserts

Sports Authority retail sporting goods chain
Supported the in-house Art Department by creating newspaper advertisements and inserts, promotional event flyers, posters and clothing hang-tags
Directed studio photoshoots of clothing and sporting goods equipment with models
Photoshop and color correction of sporting goods related images
Nov
2000
dates
Feb
2002
Desantis Collection Catalog as an Art Director/Catalog Production
Layout, production and out of state press checks for an 80 page, high-end mens wear catalog - six editions per year - circulation ranged from 80K to 315K depending on edition
Worked with buyers and copywriter to plan catalog layout and highlight featured items
Directed studio photoshoots with and without models, assisted in prop selection and product styling
Directed and approved photo studio color correction
Aug
1996
dates
Oct
2000
Consolidated Bookkeeping, Mgmt. as a Director of Advertising/Graphic Designer
Developed marketing plan and advertising budgets for 20 nightclubs in two states
Created marketing and promotional materials for a sports bar and clothing business
Layout, design and production of newspaper and magazine ads
Photoshop and color correction of fashion related images
Assisted in directing fashion photoshoots on location with models
May
1996
dates
Aug
1996
Centerpointe Press as a Graphic Designer
Gained experience in the operation of two-color sheet fed presses which improved the technical side of my designs
Learned the process of four-color separation, spot colors, plate making and film negatives
Interacted with customers, took orders, presented concepts
Sep
1992
dates
Oct
1993
Commercial Diver
Underwater inspection and repair of nuclear power plant cooling tanks at Quad Cities, IA
Diving for Sea Cucumbers in Sitka, AK
Aug
1988
dates
Jul
1992
104th M.I. Bn as an U.S. Army Interrogator, German Linguist, Sergeant
(Honorably Discharged)

Before Joe studied visual communications, he was trained as an Interrogator in the U.S. Army. This was his first experience in learning the psychology of influencing a target group's motives and behavior. He studied German language at the prestigious Defense Language Institute in Monterey, CA and then was stationed at Ft. Carson, CO with the 104th Military Intelligence Battalion.

Of note: Joe graduated with honors on the Commandant's List from the Primary Leadership Development Course. He also received training as the unit armorer and combat lifesaver.

He later served an additional 2 years as an Interrogation Instructor with the Florida National Guard, 260th Military Intelligence Battalion.
LIFE IS MEANT TO BE EXPERIENCED. EXPLORE YOUR WORLD. GET TO KNOW DIFFERENT PLACES, PEOPLE, MUSIC, FOOD, IDEAS. NEVER STOP LEARNING.

What People say

recommendation
Paul Sheets
colleague
Always courteous to others and a good listener.Positive leadership ability,approachable, and knows how to bring people together.
recommendation
Tom Olivieri
colleague
Imagine a world where art and commerce intersect. Now add monkeys. And midgets. And sheep. Now try to connect the dots and make sense of it all. That's what Joe does day in and day out. His designs are timeless. His ideas are breakthrough. His creativity is inspiring. Joe Paul is the standard on which all Creative Directors should be judged.

this is what 
I do for my clients...

Some Things I’ve learned:

Dec
1993
dates
Dec
1995
Art Institute of Fort Lauderdale - Associate of Science
Visual Communications
Honors:- Art Institute of Fort Lauderdale Outstanding Academic Achievement Award (3.9 GPA)- Art Institute of Fort Lauderdale Merit Scholarship- Education and Arts Foundation Scholarship
I've learned that fear is the biggest challenge we face and can be conquered with knowledge and experience. Also, having clear goals, focus and determination are crucial to success.

SOME PROJECTS I DID:

Visit my portfolio to see some of my favorite projects...

words I live by

love
laugh
create
explore