Some Things I've done

May
2003
dates
Nov
2013
NBCUniversal, Inc. - The Style Network as a Director of Research
Specialized in Adult 18-49 media consumption across linear and digital programming platforms. Managed standardized and custom ad hoc analysis for cross-functional teams ranging from Programming & Development to Marketing to Finance. Provided support in formulating fact-based insights and recommendations on issues relating to business strategy for senior management.

Designed and managed analysis to explore opportunities for audience growth and understanding.

Distributed performance reports to network stakeholders illustrating strength and weaknesses.

Educated colleagues on competitive landscape for program strategy and acquisitions.

Forecasted performances for new programs and acquisitions for Profit & Loss analysis.

Consulted with Ad Sales Marketing to sell network/programs to the advertising community.

Collaborated with Consumer Marketing for media buys for national cable, radio and print.

Worked with Public Relations to position network to various media outlets.

Created KPI dashboards for StyleNetwork.com showcasing traffic drivers and sources.

Tracked social media buzz surrounding programming for real-time viewer feedback.

Managed vendor relationships for various syndicated subscriptions.

Supervised and trained junior team members to produce quality work with integrity.
What languages do you speak? Even if you can only understand a language, it might be worth mentioning in this section.
For instance: I Speak Fluent English and Pretty Good French

What People say

recommendation
Justin Wyatt
colleague
Jennifer brings a sharp intelligence and fine attention to detail to all of her research projects. She is able to identify and isolate the meaningful data points that lead to 'big picture' insights in the media landscape. Her analyses have been consistently illuminating and revealing. Jennifer's work and attitude have truly helped to move the business forward in a substantive manner.
recommendation
Maritza Murillo
colleague
I worked with Jen at Style Network and reported directly to her within the program research group. During my time at Style, Jen was an excellent teacher, manager and colleague. She trained me on how to use many software programs including StarTrak, comScore and Omniture, as well as provided resources to extend my usage in National TV Toolbox and Nielsen Galaxy. Jen was great at teaching me the ins and outs of program research and I learned so much from her. She was an awesome manager and I wouldn't be where I am today with my career without her help and knowledge.
recommendation
Trina Bullard
business-partner
I have worked with Jennifer for many years and have always appreciated her research knowledge base and how she has utilized the consumer behavior data in the media industry. She is a true marketing professional using multiple research tools to find the best insights for her network. It is a pleasure working with her.
recommendation
Adena (Adler) Friedman
colleague
I had the privilege of working with Jennifer at E! Entertainment. Her work ethic is exceptional. She is a very detail oriented and organized person. Her pro-active attitude always gets the job done. Besides her work abilities, she has great people skills. She's smart, quick-witted and enjoyable to be around. I would recommend her for any job without hesitation. She brings a higher level of success to any job she does.
recommendation
Frank Chao
colleague
I’ve worked with Jennifer now for close to 3 years here at Comcast Entertainment Group and she is a strong, smart worker and someone who I greatly enjoy working with. Jennifer is diligent, detail-minded and has a very strong grasp on television research. It’s very apparent how vast her skill-set is with 7+ years of experience at this company as one of Jennifer’s strongest qualities is that she is a very strategic thinker that anticipates business questions before they arise.
recommendation
Elyse Haller
colleague
Jen is extremely thoughtful in her analysis of Style and the television landscape. She finds solutions and presents different ways of looking at the data. She is very easy to work with and a great team member. Jen is always willing to help and pitches in wherever she can. I have learned so much from working with her and I know many would say the same. She has excellent communication and multitasking skills which have led her to be successful in her career. I highly recommend Jen.

Some things
I know how
to do...

Some Things I’ve learned:

Dec
2001
dates
Dec
2003
Loyola Marymount University, College of Business Administration - BA
Finance
Dec
1999
dates
Dec
2000
University of San Francisco -
Finance

SOME PROJECTS I DID:

•  Contributed research statistics for the Comcast NBC Universal JV illustrating brand equity and synergistic opportunities between the companies' portfolios.

• Created targeted demographic profiles for the launch of The Style Network's highest rated shows including Tia & Tamera, Giuliana & Bill and Jerseylicious.

• Provided consumer research for Licensing & Merchandising, which resulted in the Stila Cosmetics and Adrianna Papell E! Live from the Red Carpet lines sold at nation-wide retailers.

project

Some things I care about

animalRights
children
health