Some Things I've done

Dec
2012
dates
Now
iPlace USA as a Senior Vice President
Serve as a point-of-contact for iPlace USA's global operations, performing business strategy and expansion deployment duties; provide cultural awareness training to improve communications between staff and customers while meeting client expectations more effectively; implement leadership programming and mentorship of talented Indian staff to work professionally in a multicultural work environment; monitor and ensure that the India sister company conforms to iPlace USA policies and procedures; drive continuous increases in business improvements, from streamlining internal processes and instilling a professional workplace environment, to increasing sales and improving quality, etc., while contributing to the ongoing development of iPlace USA's long-term global business model.

Recently launched a new service (www.iplaceconnect.com) that provides 12 qualified local candidates for U.S. small and medium sized businesses. This revolutionary web site plans to change the way small business owners hire: they submit a job order, pay $59, and get 12 resumes the next business day. It's quick, easy, and very affordable. Wrote all content, created all the illustrations, designed the entire interface, developed the marketing strategy, trained marketing and operations staff, documented all processes and am currently deploying initial launch activities.
May
2012
dates
Dec
2012
Sannam S4 as a Head of Marketing
Responsible for planning and deploying all on- and off-line marketing activities to attract UK and US companies, universities, and other entities to build local offices in India. Methods included web site design and development, SEO/SEM, email campaigns, trade shows, conferences, speaking engagements, social media campaigns, articles, public relations, market research, and more.

Produced all on- and off-line advertising, public relations, sales collateral, and opened new sales channels. Responsible for identifying and expanding into new source markets and new target countries for market entry.

Wrote, designed, and produced rebranded Sannam S4 web site in 8 weeks. Developed PDF sales literature to serve clients 24/7, while creating the bridge towards a web-centric approach to marketing, increasing reach and decreasing costs.

Deployed an annual Sales & Marketing Summit to train all department heads in social media, cross-selling, client retention best practices, and online marketing principles. Trained management staff in deploying an aggressive social media program developed for an international audience, involving social media etiquette and cultural issues in online relationship building, in order to introduce our experts as thought leaders in their service sector.

Launched partnerships with professional and trade organizations, MNCs, and other strategic alliances, including the 5th largest accounting firm worldwide.
Apr
2009
dates
Mar
2012
Shyam Group of Companies as an Associate Vice President, Worldwide Marketing
Responsible for the Shyam Group of companies, focusing on the worldwide marketing for selected global divisions: VNL, Shyam Telecom, Shyam Networks, and the domestic Indian marketing for other divisions: Ubico, Citycom, VVDN, Shyam Defence, and Spectranet. Managed both B2B and consumer marketing through international and domestic trade shows in Asia, Africa, Europe and North and South America.

Produced all on- and off-line advertising, public relations, launched new companies, products, and sales channels. Developed requirements documents, designed user interfaces, and content for online tools for sales purposes, that were then re-purposed for use by RF planning teams worldwide.

Introduced a restructured sales program to introduce standardized sales and product training, international etiquette, proposal and RFP format revamp, introduced a commission program to induce new sales instead of depending on a few regular customers, deployed individual accountability in local and regional teams. Additionally produced plans for aggressive social media programs developed for an international audience, involving social media etiquette, cultural issues in online relationship building, training on determining ROI for all media programs. Wrote film briefs, and was involved in deploying a localization program that includes a holistic change to support non-English speaking prospects and customers across the group.
Mar
2011
dates
Dec
2011
Below the Fold Podcasts as a Presenter
Presenter sharing expertise in business management, marketing, consulting, and being an expat in India.

Below the Fold Podcasts:
"Plagiarism in India"
"Following Through"
"Third Culture Kids (TCKs)"
"Social Media in India"
"Philanthropy in India"
"Social Media for Social Change"
"Corruption in India"
"Business-to-Business Social Branding"
"Starting the Branding Process"
"Dealing with Cultural Differences in the Workplace"
"Why We're in India"
"HR Management Practices for Growing Companies"
"Literary License Gone Wild"
"Ecommerce and Sales Cycles in India"
"Performance Management in India"
"Recruiting In India"

For these episodes and more, visit: http://belowthefold.posterous.com
Jun
2008
dates
May
2009
Icronex Technologies Pvt. Ltd. as a Vice President
Directed teams concentrating on building North American traffic from SEO, SEM, link exchange, online advertising, affiliate programs, and social networking. Implemented best practices for online marketing, copywriting, social networking, SEO, SEM, branding and affiliates. Through direct supervision and training, increased the quantity and quality of inbound links. Upgraded the haphazard email marketing programming, organizing the schedule and overseeing content direction, increasing OR by 58% and CTR by 80%. Interacted with clients in U.S., Canada, Costa Rica and United Arab Emirates.
Jul
2007
dates
Jun
2008
Intrasoft Technologies Pvt. Ltd. as a Marketing Group Leader
Directed teams concentrating on growing traffic from affiliates, social media, blogs, link building, and SEO. Built competing and complementary domains to increase market share. Tested new product lines and created a traditional off-line marketing initiative. Increased the quality of inbound links, personally created imagery and branding for newsletter initiative, and wrote content for email templates and HTML across the site. Tested widgets and social network concepts, most of which were integrated into the new web site design and functionality. Created a new reciprocal links program that increased the percentage of higher PR sites linking to our site. Acted as spokesperson in the U.S. for TV, print and radio. Produced email marketing program that increased open rates from 2% to 28% in six months. 123Greetings.com became comScore's 8th fastest gaining property by December 2007 and we had reached 4th by February 2008.
May
2006
dates
Feb
2007
Forensicon, Inc. as a Director of Marketing, Internet Services
Rebranded organization through corporate identity redesign, web site redesign and on-line web marketing strategy. Produced internal blogs, forums, and podcasts for use in training forensics staff. Reviewed traffic analysis to improve user experience by identifying and updating pathing challenges. Increased links to and from a variety of industry-related on-line blogs, wikis, forums and web sites. Maintained search engine optimization, making changes where necessary, to maintain first listing status on Google and upgraded listing to #2 on Yahoo for computer forensics Chicago. Adapted web site for readability on wireless handhelds, such as Blackberry, Palm, cellphones, etc.
Jul
2002
dates
May
2006
Indian Prairie School District as a District Coordinator, Web Services
Developed the strategy and implemented all web-based projects for 35,000+ student school district located in the Western suburbs of Chicago. Introduced push email, and user driven informational forums, as well as teacher and administrator blogs. Developed Active Server Pages using VBscript connected to a SQL Server database, enabling more staff to add content to the web sites. Redesigned 50+ school, department and project web sites, extranets and intranets from concept to launch in one year. Won Official Honoree Webby Award for this effort. Public speaker for the District at national and state professional conferences featuring web technologies in K-12 education.
Jul
2000
dates
Jun
2002
BuzzBoltMEDIA as a Vice President of Web Design, Marketing & Consulting
Provided turn-around consulting and producer expertise to clients whose existing web projects had stalled or failed. Managed the development of BuzzWare, database-enabled interactive modules for web sites, designing the site architecture, user interface, and workflow. Single-handedly developed alpha versions of BuzzBios, BuzzPR, BuzzJobs, and BuzzDocs using ASP, Javascript & VBscript with initially a Microsoft Access back end, upgraded to SQL server as part of beta development Planned and implemented the branding, website and web marketing for BuzzWare. Developed on-line Flash demos also used at trade shows and client sales presentations. Planned and managed all web production activities, hired and supervised design and technical staff, and interacted with clients regarding their website projects.
Oct
1999
dates
Jul
2000
MicroE Systems as a Web Communications Manager
Transitioned company to a web-centric marketing program, saving a major portion of printing costs. Designed and managed the development of sales-oriented software tools to generate traffic: measurement conversion tool and product configurator, both downloadable from the web site. Generated email list for future interactive marketing as part of download process. Produced all design, on-line advertising, and web site development from concept, copywriting, design and production.
Jan
1999
dates
Aug
1999
Tripod - Lycos - Terra Lycos as a Marketing Product Manager
Supervised a team dedicated to content, promotions, network traffic, search, and directory who, as a team, took traffic from 12 million to 16 million page views per day in 9 months. Documented navigation, service and traffic related challenges and implemented interface solutions to drive traffic across the site and to other Lycos network properties. Established that 90% of traffic came from 5% of members, and developed programs to keep those members. Worked with other Terra Lycos properties to maximize cross-network traffic.
Aug
1996
dates
Dec
1998
Telekol - A Nokia Company as a Marketing Product Manager
Developed all user interface design, splash screens, tested user experience, and assisted on web site development for new IntegraX unified messaging software product line. Produced animated demos of product modules. Wrote technical documentation for the new web-based product line and made it available online. Purchased by Nokia for US $56 million in 1998.
Dec
1993
dates
Aug
1996
Semaphore as a Marketing Manager
Developed first BBS for Object-Oriented Programmers, and another for Object-Oriented Programming Marketers. Upgraded company branding and published the first Glossary of OOP Terminology, which became the standard for the industry. Installed as part of first web site development effort in 1995, it immediately placed Semaphore in first place on all major search engines when nearly any OOP term was searched. Consultant for IBM developing the marketing strategy for their Objects on MVS-P/390 Platform.
What languages do you speak? Even if you can only understand a language, it might be worth mentioning in this section.
For instance: I Speak Fluent English and Pretty Good French

What People say

recommendation
Adrian Mutton
colleague
In just 8 months Jeanne put Sannam S4 on the map with a very focused and superbly executed marketing strategy! A no nonsense professional who is at the forefront of the digital marketing age and delivers real results. A great asset to any business. I would love to work with Jeanne again in time to come.
recommendation
Lee Neubecker
colleague
While working at Lycos.com, my company went on a rapid acquisition spree that included the acquisition of Tripod.com, the company where Jeanne worked. In my early attempt to integrate Lycos.com chat and advertising into the newly acquired Tripod.com, I found Jeanne to be very astute and business savvy. She understood both the importance of maintaining an excellent client experience while seeking to find opportunities to commoditize online social media. Jeanne had a willingness to speak her mind and to take smart risks that helped propel my product groups banner advertising revenue ten fold over a few short months. Jeanne is a strategic thinker and innovator that has a vision to see what is coming down the pike and to lead in unchartered waters. Keeping up with Jeanne can be exhausting if you aren't ready to work hard and take your business to another level. I had the pleasure of working with Jeanne later both in co-founding BuzzBolt.com which later became BuzzBoltMEDIA, an online marketing agency. Jeanne saved our firm countless dollars with her movement to pdf collateral and disk media. Years later, Jeanne came back to my subsequent company, Forensicon.com to help transform and lead a corporate rebranding initiative of all of our online and offline marketing collateral, logo and website. The branding and website design of forensicon.com as it exists today was Jeanne's most recent project we had the opportunity to work on together. Jeanne's sense of adventure and opportunity seeking desires led her and her family to relocate to India, where she continues helping technology companies transform their marketing presence online and offline. Any CEO or organization that is unhappy with their overall marketing strategy and branding, and that wants to quickly transform their marketing positioning while enhancing their overall brand in the market place should consider Jeanne. Jeanne can work miracles in a very short time period while keeping costs to a minimum. They say there are those that can talk and those that can deliver. Jeanne walks the talk!
recommendation
Abhijit Das
colleague
she is best at her job, very loyal and professional. She diverse to me the Leader.
recommendation
Bridget Fishleigh
colleague
Jeanne is a terrific person to work with and for. Her energy, enthusiasm and sheer efficiency in getting things done – no mean feat in India! – are first class. She’s a real do-er who keeps us all on our feet. If you’re looking for an experienced marketing person who is as comfortable with strategy as she is with organising an amazing booth for a trade show then Jeanne’s the person for you!
recommendation
Jayanta Banerjee
colleague
I had the privilege to work for Ms. Heydecker at two separate companies: 123Greetings.com and Icronex. I had already been working in the Marketing department for 4 years before hand. Ms. Heydecker came in and took 123Greetings to the next level. She reorganized the department and set specific goals, targets and responsibilities for each team. As a leader, she made each person and each team accountable, which was not seen before. The department as a whole was able to work as a great team and drive traffic, pushing 123Greetings.com on the top ten list of fastest moving properties on comScore. She pushed for social media marketing tools like widgets, and APIs and we were able to handled the public relations front. Our Christmas widget was featured on Widgetbox.com throughout the month of December, 2007. We were able to connect directly to our North American market, which was the company's main target. At Icronex, Ms. Heydecker headed the entire marketing department. She managed the teams for SEO, link building, affliate marketing, web 2.0 and social media programs. She implemented trainings on Web 2.0 marketing in the form of group discussions, screencasts. She also initiated the the launch of Facebook API for our sites. In addition, she was a valuable liaison between our team in India and the Costa Rican and Canadian Teams. Her communication skills were invaluable as all of us were working on multiple projects in unison. Because of her drive and leadership, teams forming the department were able to meet goals, targets and deadlines.
recommendation
Yu Yu Din
colleague
Jeanne Heydecker came into the 123Greetings office at the start of a brutal organizational restructuring process that included buying of company shares by Intel Capital. The atmosphere was negative, folks where really insecure, and the grape vine was out of control. Jeanne took the reins immediately and took charge of the whole transition. She handled the difficult task of cutting our work force in half. Then, she turned the work culture around and made sure everyone contributed to the team. She infused the American corporate culture into the office. I've worked in the US, and had been working in India for a number of years by then and I've never seen someone transform an Indian office that fast. In fact, some believe the task to be mission impossible. Jeanne is a leader who is not afraid to "get her hands dirty" when it comes to getting the job done. She's very detail oriented and makes sure everything is perfect before it goes out the door. She is also open to ideas and suggestions from her "juniors". Overall, marketing became the tightest and best team to work in 123Greetings. With the help of the tech team, we launched 123Greetings APIs across major social networks. 123Greetings API quickly became one of the top 100 APIs on Facebook. 123Greetings.com also became comScore's 8th fastest gaining property by December 2007 and we had reached 4th by February 2008. She was ahead of the time in using APIs, widgets to monetize and spread brand awareness. Without Jeanne's leadership it would not have been possible to brand "Editor Bob" across major social networks or turn the click through rates around for the newsletter. We had an increase of over 200% in click throughs. Jeanne values solid skill sets in all her team members. She has a knack in figuring out who belongs where and who is the best person to handle a task at hand. Her "no bull" attitude makes it challenging and fun at the same time to work under her.
recommendation
Scott Jones
colleague
Having worked with Jeanne on numerous projects during her tenure at Forensicon, I can state unequivocally that she is a consummate professional. During the heat of the battle, with clients screaming and coworkers losing their calm, Jeanne maintained her client-centric focus and disciplined manner. Her ability to organize and negotiate alternate outcomes allowed many off-track projects to be realigned so that they were once again achievable. Jeanne has the ability to calmly and professionally confront others when necessary, and is most definitely not a “yes person.” Her outstanding technical skills and understanding of marketing and of people make Jeanne an asset to any organization seeking to improve both their technological performance and to streamline their processes. I highly recommend Jeanne for your consideration.
recommendation
Chanchal Roychoudhury
colleague
I worked with Jeanne for a couple of months in 2008 in the Marketing Department of 123Greetings.com. She was the Group Leader of the Marketing Department. The first thing that I must write about her is that she is an excellent leader, motivator, writer and editor. I read her personal blog regularly just for the crispness of the language. It is always a great read. As the Group Leader, she always had a plan to go about things. She was also open to suggestions, even from a fresher like me, who had no knowledge about Web 2.0 then. Getting optimal results was important to her. She encouraged team spirit and with her around, the whole marketing team worked like a family, with a sense of belonging. Always the first to congratulate on a job well done, she can motivate even the most laid-back member of the team to give in that extra bit. I would surely work with her again, as and when the chance comes.
recommendation
Debajyoti Banerjee (7boats.com)
colleague
I had the pleasure of working closely with Jeanne for over 1 year at 123Greetings.Com Inc (Intrasoft Techonologies Ltd). She was GL Marketing here and I worked as TL Marketing (Domains & Associates) directly under her. She has a brilliant personality. She is very intelligent, very positive and very much understanding. From the very first day she joined here, I have seen her taking various bold initiatives to streamline the overall performance of the marketing department and to achieve the best. I feel very happy for the opportunities to learn various marketing strategies from her excellent performance in Branding, Creative Services, Web Site Design, Copywriting, Editorial, User Interface Testing, SEO, SEM, Product Launches, PR, Print & On-line Advertising, In-depth Internet Marketing, Social Network Marketing, Blog Marketing, Web-Based Marketing Product Management, In house Project Management, Project Turn-Around Expertise, & Departmental Restructuring & Re-Engineering. She has good foresight, attention to details, excellent research and analytical skill. Many of the marketing and product ideas Jeanne suggested here long days back are being implemented gradually and I personally believe, the company is no doubt be benefited to sustain it's stand in the competitive market in a better way in coming years. As a human being, she is very jovial, supportive, cordial and in critical situation I have seen her taking the best authority to manage everything under control very promptly and very efficiently. She is smart, talented and multi-disciplined. It's great working with her and I strongly recommend giving Jeanne the highest consideration.
recommendation
Bill Marshall
colleague
Jeanne was a very detail oriented person who focused on getting projects completed. I had the pleasure to work with Jeanne on several projects. Jeanne worked on the marketing literature for our products. This involved interaction with multiple departments including sales, applications, and engineering. Jeanne worked well with each of these groups. Jeanne would be an asset to any organization.
recommendation
Lee Neubecker
colleague
Jeanne is one of the most determined and "can do" people I know. When she sets her mind out to do something, she is unstoppable. Jeanne is incredibly talented with her web design and prototype development skills. One of her greatest strengths is her ability to write and generate content for the web which has garnered her world wide recognition with the Webby Award she received for redesigning the Indian Prairie School District websites. Jeanne is also an expert as it comes to search engine placement and optimization. Her work in this area has helped many of BuzzBoltMEDIA's past clients achieve top ranking in the search engines. Jeanne is talented across a number of disciplines and has managed teams of designers and developers to fulfill client project requests and to continue internal development. Jeanne rejoined my team following its transformation into Forensicon, Inc., a Chicago based computer forensics firms. Jeanne came about to lead the re-launch and upgrade the marketing branding and imaging of the company. I am very pleased with our new marketing brand which launched this year. With the re-launch of Forensicon's brand complete and behind us, Jeanne set out for her next goal of relocating to India to continue her work in the new media emerging economy. Anyone who is looking for someone that is multi-disciplined, talented, and has outstanding web design, web development and writing skills, I strongly recommend that you give Jeanne the highest consideration.
recommendation
private private
colleague
I worked with Jeanne at Telekol for some time and she was a great co-worker - always professional, dependable - always willing to take time from her busy schedule and go through some technical details together to make sure the documentation she created was concise and accurate. And it was the best technical documentation I've seen in my years in software development ! Jeanne is a pleasure to work with - always funny, smart and willing to help, wish we could work together again !
recommendation
Greg Gibson
colleague
I had the pleasure of working with Jeanne for over three years. I got to see her act in the roles of project manager, designer, and developer--usually all at the same time. Though I was officially in a separate department from her, we worked together closely on several large-scale projects, and I often reported directly to her. Jeanne has several individual talents that make her valuable. These will probably become evident through resumes and interviews. But she has two traits that make her indispensable as a manager or developer in any work environment--and these might not surface until you've actually seen her in action. First, Jeanne is one of those rare people who can work as a liaison between designers, developers, and laypeople. She's an expert in the marriage of design and technology (and how those two disciplines work together), and she can explain such concepts to just about anyone. Second, Jeanne knows how to get things done. She's tenacious, and she's fast. When she's set upon a course of action, she doesn't stop until it's finished. When working on such projects, Jeanne will take on the lion's share of most tasks. She's well-versed in usability, user analytics, database structure, and web programming. And she's a natural autodidact who quickly learns any new technologies a project requires. That said, she also knows how and when to involve other people to make sure a project is completed.
recommendation
Mark Metzger
colleague
Jeanne served our school district in creating, updating and maintaining a district-wide series of web sites that won numerous national awards. Her vision, creativity and resourcefulness in managing with exceptionally limited resources were exemplary.
recommendation
Jason H. McDannold
colleague
While working as acting Managing Director of Forensicon, I had the pleasure of having Jeanne on our team for a number of important initiatives. As Director of Marketing, Jeanne led our efforts to define our new marketing strategy, develop a new brand, and execute on the new brand by leading efforts to design and build a new Web presence, collateral and trade show materials. Jeanne's extensive experience in experience design, visual design, online marketing, targeted marketing strategies and marketing campaign management enabled her to define in a major way the marketing and branding direction of Forensicon. While working with an executive and a company culture that did not necessarily understand the nuances of design and marketing, Jeanne exhibited a strong talent for educating and coaching in a way that was helpful and positive so that we could continue to move in the right direction. Jeanne was able redefine the firm's highly technical positioning and placement strategies to become customer and business centric-a significant improvement that resulted in a broader customer base and more focused sales and marketing execution. I would not hesitate to bring Jeanne into a marketing team. Her ability to lead and roll up her sleeves to execute would make her a highly valuable addition to a management team seeking excellence in its marketing, branding, online presence, design and advertising.
recommendation
private private
colleague
I have known Jeanne for 12 years now and have been consistently impressed with both the quality of her marketing capability and the ceaseless energy and enthusiasm she brings both to work and to life in general. There are few marketing people that I have recommended in my life - Jeanne is one of them and I recommend her highly.
recommendation
Ted Cannie
colleague
Jeanne is one of the best Marketing Managers I've ever worked with. She's a talented designer, has a strong understanding of both print and electronic media, and is very business-focused and results-oriented. She's also a pleasure to work with.
recommendation
Geoff Strawbridge
colleague
Jeanne's talent in the marketing area was her focus on thorough and detailed product analysis. She crafted strong product requirement docs which resulted in strong products for Tripod. Jeanne's attention to detail and unceasing marketing work has served her well.
recommendation
Clive Lee
colleague
Jeanne brought Semaphore's marketing to another level. Her professional standards, knowledge and hard work gave the company an image consistent with our market leading position.

Some things
I know how
to do...

Some Things I’ve learned:

Dec
2004
dates
Dec
2005
BrainBench [transcript # 3618734] - Certifications
Internet Studies
- Certified Web Designer [Brainbench Certified Internet Professional]- Certified Project Manager - Certified Product ManagerBrainbench Master Level Skill Certifications- Marketing Strategy- Listening Skills - Spelling (U.S.)- Written English (U.S.)- English Vocabulary
Dec
1979
dates
Dec
1982
School of the Museum of Fine Arts - BFA
Graphic Design
Dec
1977
dates
Dec
1978
Massachusetts Institute of Technology - HSSP
High School Studies Program
HSSP is a weekend program that runs during a student's junior and senior years in high school. Courses completed: "Color Recognition Through Multiple Media" and "Edgerton's High Speed Imaging Processes".
Dec
1976
dates
Dec
1977
Sir. J.J. College of Architecture, Bombay, India - Exchange Student
Architecture
Dec
0
dates
Dec
Boston Architectural College - Certificate of Completion
Center Summer Program
Youngest student (14) to ever acheive Certification of Completion for Introduction to Architecture. Awarded 2nd Place Design Award for "Utilization of Active & Passive Solar Energy in Low Cost Housing".
Dec
0
dates
Dec
Bridgewater State College - Certificate of Completion
Project Contemporary Competitiveness Program
College Level Accelerated Studies Program for 8th and 9th Grade Students. Classes completed: "Rocketry" and "Structural Engineering"
I also learned that the answer to life, the universe and everything is 42.

SOME PROJECTS I DID:

Project name

This section gives you the opportunity to portray your professional and out of work achievements in more detail. Here you can describe projects where you were particularly successful, took a lot of responsibility, or just enjoyed. Don’t forget to provide details of why.

Some things I care about

What are your Passions?

Animal Rights
Children's Education
The Environment