Some Things I've done

Dec
2012
dates
Now
ESPN as a Sr. Digital Designer
UX/UI Design including: Website Design & Mobile Apps | Email Marketing| Digital Ads & Rich Media Banners | Digital Billboards

Design and develop creative digital and interactive materials to support marketing initiatives as well as creative for platform ideas that bring the brand to life.

*Leading an initiative to bring digital signage in-house saving the company $100,000 year over year
Jan
2010
dates
Now
Brightdog Creative Group as a Freelance Graphic Designer
Graphic Design | Website Design & Email Marketing | POP & Environmental Graphics | Packaging | Pre-press

Conceptualize, develop and execute creative campaigns and initiatives across all media platforms to meet client and end user needs.

Support web-based and mobile projects for marketing and consumer direct web sites, focusing on delivering spectacular user experience.

Design and develop creative online materials to support marketing initiatives as well as creative for platform ideas that bring brands to life.
Nov
2010
dates
Jun
2012
New Sunshine, LLC as a Sr. Graphic Designer
Graphic Design | Website Design & Email Marketing | POP & Environmental Graphics | Packaging | Pre-press

* Redesigned product package resulting in a sales increase of 67% over the previous year
* Led a national advertising campaign increasing year over year profit by 51%
Nov
2009
dates
Nov
2010
Caesars Entertainment Corporation as a Sr. Graphic Designer
Graphic Design | Website Design & Email Marketing | POP & Environmental Graphics | Packaging | Pre-press

* Successfully managed and coordinated brand re-direction in order to drive brand loyalty to the Horseshoe brand
Oct
2008
dates
May
2009
Destroyer Promotional Products as a Creative Director
Art Direction | Project Management | Purchasing | Graphic Design | POP & Environmental Graphics | Packaging | Pre-press

* Managed and led all design projects from beginning to end
Jan
2007
dates
Oct
2008
Hewlett Packard Company as a Direct Marketing Specialist
Graphic Design | Brochure Design | Direct Mail Design | Email Marketing | Pre-press

* Led design initiative for various on-site organizations.
Jan
2005
dates
Jan
2007
Update Printing as a Lead Graphic Artist / Designer
Graphic Design | Pre-press

* Attended trade-shows and expos In order to help promote company and stay on the cutting edge of industry trend
Aug
2005
dates
Oct
2005
Susan G. Komen as an Independent Graphic Designer
Graphic Design | Website Design & Email Marketing | POP & Environmental Graphics | Packaging

*Pro-bono project to develop an understanding of the brand and on-going events .
I speak fluent English, some French and a bit of Spanish

What People say

recommendation
John Chlebus
education
Diligent, focused, ethical, assertive with good people skills are just some of the traits Cressida possesses. She always pushed her thinking when others would give up, striving for a better solution in confronting challenges. She was also direct yet assertive when there was potential conflict, but her attitude of creating a win-win was her ultimate goal. In the day's work environment you are expected to have skills, and also people skills especially in team environments and Cressida proved that on so many occasions. Companies today need assets, and Cressida is an asset it's that simple.
recommendation
Kyle Chandler
colleague
Cressida was always extremely creative, motivated and detail oriented. It was truly a pleasure working with her on various projects. Many times goals I hoped to accomplish were dependent upon the outcomes she provided. I was never disappointed and things were always on time. In addition to being a true professional to work with her personality was a major asset to the department and its overall morale.
recommendation
private private
colleague
Cressida is a very knowledgeable and seasoned professional. Her unique and innovative approach to design and marketing, clearly stand out with her ability to increase brand recognition, customer traffic, and the end results she is able to accomplish far surpass others in her field. I would recommend Cressida any day.
recommendation
Mike Daymon
business-partner
As a teacher, you can spot those rare individuals who are uniquely qualified for their particular area of study. One course or 20, it makes little difference because the energy, skill, talent and commitment are always present. Cressida was that kind of student in my classes; competent, refreshing to work with, and willing to go for a masterpiece when she might have settled for good enough. But for Cressida, good enough simply isn't.
recommendation
Adam Howard
colleague
I had the opportunity to work with Cressida during my time as COO for Destroyer Promotional Products. Cressida is a talented graphic designer with a great sense of customer service. She is a strong multi-tasker and she is capable of performing equally well on her own or on group projects. Most importantly, Cressida is kind and trustworthy. I would not hesitate to work with her again in the future.
recommendation
Elyse Myers
colleague
I had the pleasure of meeting and working with Cressida when we were employed at Australian Gold together as graphic and packaging designers. We didn’t work together long, but we have continued our friendship even though she has moved away from Indiana. She is an amazing designer with an eye for detail and a professional manner. She truly cares about the work she produces and actively learns new skills and techniques to make sure she continues to be the best at what she does. It is without hesitation that I would recommend working with Cressida.
recommendation
Lee Anne Zipagan
colleague
I am very grateful for the experience I had working with Cressida. She was a respected member of our group, has an amazing eye for design, and is incredibly creative. She has an admirable work ethic and will do whatever it takes to deliver the best product in the time given her.
recommendation
Kristin Horowitz
service-provider
We hired Cressida to do some difficult t-shirt designs that came out exactly as envisioned. She also rebranded a logo for us, creating sometime dynamic, unique, and recognizable. All for a very good price and strong contract. She is professional, helpful, and simply a dream to work with.
recommendation
Chadwick Trujillo
colleague
Working directly with Cressida on an array of different projects, I found her design strengths as well as her ability to heavily multitask to be unparalleled. While providing excellent attention to detail, Cressida maintains a smooth and efficient output of quality work while proving to be a true team player.
recommendation
Joel T. Koch
colleague
Cressida brought a very outside the box idea to design when I worked with her. While some continually said, "that's not the way we've done it in the past," she pushed the envelope to generate fresh new ideas and designs which helped us win new business.
recommendation
Jheanell Elliott
colleague
Being on a team with Cressida, the first thing you will notice is that she is a friendly, insightful, and collaborative individual. She shows an aptitude for breaking down and acquiring all the relevant information needed for completing a particular project along with a well developed design aesthetic. Having a more than competent grasp of the tools of her trade, she is always open to learn new things from her fellow teammates as well as share her own knowledge. It was a refreshing experience working with her.
recommendation
Melanie Douglas
colleague
Cressida is one of the most naturally talented and creative people I have ever worked with. I love her enthusiasm and laser focus on projects. She created and managed all of the on-property and direct mail creative projects for Horseshoe with aplomb while maintaing brand standards. Cressida is truly one in a million!
recommendation
Joshua Romano
service-provider
Cressida is a true master in the advertising arena. Her ideas are clean and professional as well as bold and trendy. Cressida always has a clear vision of the final product. she is a constant professional in and out of the office, dealing with designers and the clients. she is able to move his train of thought from one project to another seamlessly. Cressida helped my Father and I with an ad that went in a church flyer that proved to be great success.

Some things
I know how
to do...

Some Things I’ve learned:

Dec
2005
dates
Dec
2008
Colorado Technical University - Bachelors
Visual Communication & Marketing
Dec
2001
dates
Dec
2004
Northwest College - Bachelors of Arts Degree
Graphic Arts and Design
I also learned that the answer to life, the universe and everything is 42.

SOME PROJECTS I DID:

Project name

This section gives you the opportunity to portray your professional and out of work achievements in more detail. Here you can describe projects where you were particularly successful, took a lot of responsibility, or just enjoyed. Don’t forget to provide details of why.

Some things I care about

animalRights
artsAndCulture
children
civilRights