Some Things I've done

Aug
2014
dates
Now
Demodia - Demand Generation as an Inbound Marketing Consultant
Demodia is a multi-award winning B2B Inbound Marketing agency delivering demand generation and content marketing services to some of the leading organisations around the globe.

As an Inbound Marketing consultant, I am executing upon the core aspects of an Inbound Marketing programme, including:

- blogging / content creation
- SEO
- social media marketing
- landing page optimisation
- marketing analytics
- content selling
- lead nurturing

My core responsibilities include:

Writing various types of articles on a wide range of topics for blogs, whitepapers and other
media in English.

Providing feedback to other contributors, and editing other writers content.

Optimising content for search engines and lead generation.

Contributing to long-form content projects such as eBooks.

Conducting analytical projects to improve blog strategies/tactics.

Building and manage marketing calendars that support company and clients lead generation
goals and awareness.

Contribute to help both Demodia and clients achieve marketing success.
Jan
2014
dates
Jun
2014
Hop Online Ltd. as an Inbound Marketing Manager
Conducting data-driven inbound marketing and managing the majority of the marketing funnel for the company. I am in charge of attracting site traffic, converting that traffic into new leads, and nurturing to close those leads into customers in a close collaboration with our sales team.

Responsibilities:
- Build and manage a rich content/editorial calendar that attracts a qualified audience (blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

- Optimize HubSpot's marketing automation platform and lead nurturing processes through email, content, and social channels.

- Establish closed-loop analytics with sales team to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

- Constantly define and refine buyer personas within target industries

- Produce regular blog posts that address marketing pain points of those personas

- Produce frequent premium content assets and position them to generate marketing qualified leads

- Plan and execute sales enablement tactics to bridge the gap between marketing & sales departments within the company
Aug
2013
dates
Jan
2014
Hop Online Ltd. as a Project Manager
As a Project Manager I take full responsibility and authority for clients' projects within the set constraints: budget, time, human resources and available tools. Report directly to CEO and COO and lead a team of content writers, outreach coordinators and supporting team.

Responsibilities:
- Full P&L responsibility for a portfolio of up to 10 projects: ensuring that the team operates in an efficient, profitable manner that results in long-term profitability of the projects

- Understand, communicate and manage project scope and goals
- Set expectations and standards for creative team attitude, behavior, teamwork and professional development
- Translate client's needs and marketing goals into a project strategy in collaboration with the Creative Director.
- Staff the project; time, cost and team management
- Communicate with clients on regular basis and pro-actively seek client's feedback
- Deliver monthly KPI reports to client & CEO
Oct
2012
dates
Dec
2013
Hop Online Ltd. as a Content Creator & Curator
Assigned as lead content creator for several projects. My core responsibility is the delivery of exceptional content to clients that will drive social engagement, earn editorial endorsement and strengthens clients online brands.

Responsibilities:
- Full responsibility for the brainstorming & production of content;
- Editing and optimizing content to ensure high quality standards of all content published on client sites/blogs, social media and on other websites (e.g. guest blogs)
- Curating content to ensure a daily stream of quality posts on Twitter and other client social media accounts
- Working closely with Research, Outreach and Project manager team members to support broad project KPI goals and deliverables
- Maintain an on-going communication with clients to understand the unique value of their products, services & brands, and to extract insight for content;
- Active participant in developing content marketing strategy based on the client's buyer personas and keywords analysis.
Mar
2011
dates
Nov
2012
Iboga Foundation as a Public Relations Representative
The Iboga Foundation is a Dutch non-profit initiative, aiming to increases public awareness and recognition of iboga - a beneficial African plant with a drug dependency breaking effect.

Main responsibilities included:

- Arrange for public relations efforts in order to meet needs, objectives, and policies of the nonprofit organization;
- Prepare and distribute fact sheets, news releases and articles about the organization's activity on regional basis;
- Communicate the mission of the NGO on regional basis;
- Educate addicts, family members, medical specialists and students about the benefits of iboga in treating drug addiction.
Jan
2010
dates
Aug
2010
Bismar publishing as an Online Marketing Consultant
Develop and implement online marketing strategies to generate brand
awareness, product sales and appropriate traffic.
Coordinate with product management, sales and marketing teams to actively
promote new and existing products and services.
Manage all online advertising, events, social media, professional associations
and other organizations to generate sales to ensure sales growth.
Develop press releases, message documents, prepare briefing materials and
reports to support sales promotion through public relationships.
Develop an appropriate social media strategy to make use of social media
avenues for marketing campaigns.
Jun
2006
dates
Sep
2006
Unicredit Bulbank as an Internship
Previewing research, compiling presentations, using databases and attending meetings in an observational role.
I speak good English, fluent Bulgarian and some German

What People say

recommendation
Sabina Panayotova
colleague
I have worked with Bianka on a couple of content marketing projects, where I had the pleasure to outreach her work. Always resourceful, reaching great depth of the subjects she is researching she has proven over and over again that she can deliver amazing content on various subjects. However I would say that marketing and marketing automation are her strongest. In an year Bianka turned herself into a marketing automation experts and I think she can strongly contribute to any team she joins.
recommendation
Kalina Petkova
colleague
Bianka is exceptional - both as a professional and a human being. She communicated with her team members in a timely and understandable manner. Though Bianca's workload was immense, she remained calm, helpful and kind in all stressful situations. In her role as a Project Manager Bianca trusted and gave freedom to her team members, which is the most basic quality for being an outstanding leader.
recommendation
Paris Childress
colleague
Bianca is a full-stack Inbound marketer and perhaps the most multi-talented person we've ever seen at Hop Online. She can both see the big picture and execute at a tactical level. It may sound cliche, but Bianca really gets it. She has embraced all aspects of Inbound marketing and has a very deep understanding of it. In any given week, you can find her crafting blog posts, building landing pages, creating webinar decks, writing industry whitepapers, designing automated lead nurturing workflows and walking high-level B2B clients through her strategies. Her range is nothing short of incredible. Beyond this, she's a joy to have around and a great team player. She is certainly bound for great things.
recommendation
Kate Ivanova
colleague
I worked with Bianca on several content marketing projects for different online companies (before she became a project manager herself). The companies we worked for varied from Medical university to Lead generation software platform. Bianca's role at the time was to curate industry articles for the clients' social media profiles (which meant that she followed several industry-related news fields on weekly basis) and create articles for clients' blogs and sometimes even write content for companies' websites. Bianca was brilliant at her role - she did thorough investigation on the companies' client profiles and learnt so much about their business, that clients felt as if she is an expert in their field! Some of her articles were published on popular industry-related websites and earned over 500 social shares. Apart from the work, Bianca is a great person, always ready to help, discuss all types of topics and laugh with her colleagues :) It is a great pleasure for me to know her and call her my friend!

Some things
I know how
to do...

Some Things I’ve learned:

Dec
2008
dates
Dec
2011
Aarhus Business College -
Multimedia design and communications
Dec
2008
dates
Dec
2011
Erhvervsakademi Aarhus / Business Academy Aarhus - Bachelor of Arts (B.A.)
Multimedia Design and Communications
Dec
2004
dates
Dec
2008
State High School of Finance and Management - AP
Banking Law and Insurance
I also learned that the answer to life, the universe and everything is 42.

SOME PROJECTS I DID:

Project name

This section gives you the opportunity to portray your professional and out of work achievements in more detail. Here you can describe projects where you were particularly successful, took a lot of responsibility, or just enjoyed. Don’t forget to provide details of why.

Some things I care about

animal Rights
civil Rights
education
environment